Hilary Swank Smelling Up the Place

Tuesday, February 28, 2006

Hilary Swank is muse of upcoming perfume

Usually that's a bad thing, but Hilary Swank is the new "muse" for Guerlain's latest perfume. She follows such notables as Nicole Kidman and Gwyneth Paltrow in being the face of the ad campaign, but she hasn't taken the leap to her own line of perfumes like Jennifer Lopez and Britney Spears.

My only question is this: what exactly does a "muse" do? I mean, I know that mythological muses "inspire," but it's not like she's going to be sitting in with the fragrance designers like a model for an art study class. Since that's not the case, I'm pretty sure "muse" is just their name for "person whose name we think will help us sell a lot of perfume."